Affiliate Marketing News: Let’s Find the Right Keywords
This is the article #2 in my “Affiliate Marketing News” series, in which we will discuss the second step on the way to lucrative affiliate marketing. The first step is deciding on the best products to promote, and I gave you a few ideas on how to do it. Now you need to find the right keywords for your promotion.
I guess you know by now what “long tail keywords” are. Phrases of three or more words are considered “long tail keywords.” Here is a quick example so you immediately understand what it’s all about.
Let’s assume you know a lot about sewing and you found a real cool sewing patterns product to promote. Go to Google and search for “sewing patterns.” You will get over 1,300,000 results! There is no way for a complete newbie to compete against so many sites. Now try to search for the exact phrase “sewing patterns online” and you will get only 10,600 results. If you learn the next steps of my plan, you’ll know that it is not hard to dominate this niche.
I have a tool that also tells me how many sites are actually optimized for this phrase. I can tell you right now that only 4 (that’s a four!) out of these 10,600 are optimized for “sewing patterns online.” True, the same wonderful tool tells me that “sewing patterns” is searched 176,000 times a month, while “sewing patterns online” is searched only 4,500 times a month.
But this is a nice search volume and if you add to it the long tail phrase “sewing patterns costumes,” which gets another 2,000 searches and has zero optimized sites, and if you learn how to take advantage of these facts (which I will explain in a future article) – you can start your promotion and dominate the search engines’ results for these two key phrases.
Keywords research is the single most important step on your way to success. It is the spinal column of marketing on the Internet. You can find a lot of help online: various tools and other resources that will make your research much easier.
Start by using the broadest terms: “cooking,” “diet,” “golf,” and move on by digging deeper until you reach the long tail keywords. Keep checking on Google and the other search engines; find what the volume of searches is. Eventually you will find 3-4 phrases of 3-5 words with a few thousands of monthly searches and a low competition in the form of optimized sites.
As I already mentioned, keywords research is the most important step in your journey to make money. You should devote your time and your best efforts to keywords research. Find online helpful tools, some are free and others have a reasonable price. They will save you a lot of time and subsequently a lot of money.
See you in a couple of days in article #3, where I will discuss the ways to promote your products online.
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