Affiliate Programs. How To Set One Up.
If you really want to put your business into top gear, the best way to do that is to create an affiliate program. An affiliate program means that you have got a lot of other people selling your product for you. And the best part is that you don’t need to pay them till after you have been paid.
Another advantage of this, is how your product will be perceived. If you have a lot of people promoting your product, it will be perceived as being a very popular product. This creates a viral effect, and thus creates more sales. So even though an affiliate program may cost you 50% of the income, you still end up making a lot of money.
Let’s say you didn’t want to share with your affiliates, and you are just going to promote it yourself. Could you do as well by yourself as opposed to using affiliates? Well let’s have a look at it. You have a list of 100,000 subscribers. You advertise to your list and get to a 0.04% conversion rate. This means that you would sell 400 copies of your product and get to keep 100% of the income.
Now we will carry us a little bit further. You decided you also wanted to use affiliates to promote this product. With 100 affiliates selling 10 products each, you have just sold a further 1000 copies of your product. Even though you now share 50% of the profit with your affiliates. You still end up making far more money with far less effort.
If you own a product and you want to successfully market that product. You really need to use affiliates. So now the question arises; how do we set up an affiliate program? Well, there are 2 that I have personally used. I use a program called Jam Affiliates from jrox.com. This program is easy to use and is very powerful. Giving you plenty of administration options.
There is another way in which you don’t need to buy software or install a script and that is by using ClickBank. For many affiliates this is the preferred way. To join ClickBank as an affiliate is free of charge. To become a seller on ClickBank costs very little.
Personally I love ClickBank. For one thing, ClickBank recruits the affiliates. It also handles all the administration duties, which makes my life much easier. You don’t have to worry about paying your affiliates, it’s all done by ClickBank. So when you get your check from ClickBank, it is all yours. And your affiliates love it as they feel more secure with ClickBank.
It’s obvious that if you want to make a success of your marketing on the Internet that you will need to use affiliates. The two that I’ve mentioned and have experience with are both good. But I must admit that ClickBank is by far the easiest, in that all the administration is handled for you. There is a small cost in their commission, but that is well worth it.
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