Using Systems in MLM
You’ve just signed up for an MLM opportunity and you are excited. You think about all the thiings you will do with the extra money. After calming down, you realize you have some very important things to think about.
Duplication is the key to success in the MLM Business. In addition to recruiting new distributors, don’t overlook a sytematic approach to product sales. Many large MLM businesses were built using product sales as the prime catalyst for orginizational growth. Large product sales also means a larger income sooner than just recruiting distributors alone.
Let’s look at the math in regard to product sales vs. distributor recruiting. Distributor #1 has a system and teaches his people to sell about $500 a month of product. He has 40 people in his downline duplicating his system. Distributor #2 teaches his people to recruit and they only purchase the monthly minimum to earn commissions which is $100. He has 120 people in his downline. Distributor #1 made more money even though he had far less distributors in his business! If you can find a good product sales system, use it because they are rare.
Most MLM companies have very poor tools and training for the MLM distributor. You still must have a duplicatable system anyone can use. Your upline probably has many of the tools you need. Autoresponders with preloaded sales messages touting your opportunity are a must. They will probably know where the best lead sources are and have an attractive lead capture page available.
It is not a new thing to use a system to promote your MLM business. Practically every MLM company and line of sponsorship have systems available. What you do with the system is what will make your opportunity the special one everyone wants to get involved with.
I am aware of one MLMer who makes over $1,000,000 a year by addind a personal touch to his email recruiting. He also mails the prospect a postcard and leaves messages on their answering machines to look for more information in the next email. He signs up a much higher percentage of people he prospects, and he teaches his downline to use the same tactics. No wonder he makes so much money!
If your downline can duplicate you, not only using the Internet but also snail mail and the telephone answering service tactic, you can’t help but be successful.
It is cold and impersonal to use a duplicatable system. Adding your own personal touch will nullify all your competition.
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