PPC Classroom 2008: Find The Best Offer Before Wasting Your Money on PPC Ads
October 4, 2008
What is pay per click advertising? The answer could provide you with some of the best advice you’ve ever received, so listen carefully – I’m going to tell you something very important in this article. We’ll get to PPC (or pay per click) later, but you’ve probably heard a lot by now about this affiliate marketing thing and I’d like to clear up a few misperceptions which are common to those new to the business or those thinking about getting involved in PPC affiliate marketing.
There are so many people out there who find the idea of affiliate marketing extremely appealing. After all, this is a business which one can start with little to no overhead and one which offers people the freedom of working at home on their own schedule. And of course, what other sort of business allows you to market a product without the concerns of inventories, customer service or shipping? For those looking to supplement their incomes or to ditch that drag of a day job and that long commute on clogged highways or crowded subways, affiliate marketing seems like a dream come true. However, many go into this business with some misperceptions about the income potential; while it is indeed limitless, it won’t happen on its own – as well as the level of effort and commitment required.
Yes, it’s true that you really can make money while you sleep with affiliate marketing, but you’re going to need some way to make people aware of your website in the first place; you can’t market anything, even with the best website and the best product in the world of nobody knows that you have a product or service to offer! You will need to do some kind of advertising – and given that so much of the activity of affiliate marketing takes place on the world wide web, that’s the best place to begin your advertising efforts. And that advertising should be in the form of PPC affiliate marketing.
PPC advertising gives you an efficient advertising channel… you are charged only when somebody clicks on your ad. You need to base these ads on what are known as keywords (the search terms people use in Google and other search engines). Your ads will appear alongside the results and are priced according to the popularity of the keywords. You can research keywords to find out which are cheaper to use and thus more cost effective for your PPC affiliate marketing venture.
A good strategy for pay per click affiliate marketing is to research keywords first and find ones which are commonly used but have little competition for them (Google has tools for this research) and then to find an affiliate program to on where these keywords can be used. You can then start a PPC affiliate marketing ad campaign based on these keywords which should bring you enough traffic to more than pay for the cost of these ads. The clever use of keywords in a PPC affiliate marketing business can make all the difference between an affiliate marketing success story and someone who just doesn’t manage to make a splash in this business.
Check out this PPC Classroom 2.0 30 minute interview with an expert PPC affiliate (who I had never heard of before) who started with $5 just three years ago. Actually three years ago, he was making $1,600 a month, in a job he hated and was $20,000 in DEBT. Now he makes $7,000 a day! Go watch the PPC Classroom 2 video now.
How I made $1024 in 10 Days by Writing Articles
August 26, 2008
Yes, it’s true and trust me I am no expert writer nor do I have a magical formula. It is very much possible for you to achieve similar results. But there are a few things that you need to do.
1. Select a Red Hot Niche: Always select a winning niche. What are some winning niches? Some examples of winning niches are weight loss, skin care, dating etc.
2. Embrace Competition: People tend to fear competition. Remember in internet marketing, competition is a good indicator that there is a lot of money to be made. By being smart, you can cleverly find a way to rake in the dollars.
3. Join Affiliate Networks: I highly recommend Clickbank especially if you are new to affiliate marketing. You can easily register an account in Clickbank and start promoting products rightaway. Particularly look for gravity before you start promoting Clickbank products in your niche market. For example, if you are considering dating niche, ‘Magic of Making up’ may be a safe bet since it has a very good gravity compared to the other products in the dating niche at the time of writing.
4. Product Review site: Develop a review site quickly by analyzing the best selling products on Clickbank relevant to your niche market. Spy on your competition, review their sites and add more value to your site to give you an added advantage.
5. Write Articles: Start writing articles. Now before you start writing articles, take a look at the problems faced by the people related to your niche. Forums are the best places to know the frequently asked questions. Other places include yahoo answers, looking at the most popular articles related to your niche, reading the most popular blog posts etc.
6. Secret Article Marketing Tool: Here comes the real deal. Now the main success of the big cash comes from this incredible software. I wish I can explain to you more about this tool, but I can’t due to the confidentiality agreement. For more information on this software visit my website below. Keep on submitting articles and within a matter of few days, your articles will be distributed to innumerable article directories with lots of backlinks to your website.
A tip here- “For you to achieve similar results, you should be meticulous and diligent. Keep plugging in and it is just a matter of time before you start earning a steady income online.
Powerful Internet Marketing Solutions Without Overspending
August 25, 2008
The internet is an open enterprise. It’s now important for all companies to move further and expand to the internet in order to market and target consumers. Engaging to Internet Marketing may be a risk for people who wish to be involved with this type of business.
You need to be targeting the right type of person who will buy and consume your products. You need to create a customer avatar and make sure to be attractive to these people’s interests and this usually means identifying them and knowing who they are. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.
At the present, you can use varied Internet Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. The solution for your company may be e-mail makrketing or search engine optimization. It may be creating content sites or webpages. Since you need to have a good return on your investment you need internet marketing solutions that fit this benefit. The following marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.
Email marketing is a common Internet marketing Solution. E-mail marketing is a very cost effective way to do marketing and communication, or interact with customers and people. It’s easy to drive them to your site or products. It’s a great way to get them on newsletters or your a forum. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.
Another great method for showing the best information about your services and everything else is creating websites. This enables you to easily project your own message fast and easily. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.
Another Internet marketing solution is search engine optimization. This is something you do to your website in order to increase the visitor count for your website. If you rank high and have a good optimized page you’ll have consumers searching for your products and services and find you at the top and increase your site traffic and sales.
These are great and there are multiple companies and products or solutions taht offer these services and solutions. It’s a great opportunity to try these which will match your financial capability and expected return profit.
Helpful Tips When a Good AdWords Campaign Goes Bad
August 21, 2008
You made it at last. You developed a product, found all the keywords pertaining to it and are ready to go. Added to this you built a great website and have some stunning ads. You followed all Google’s tutorials and used all their tools to make the best campaign possible. But one thing is bothering you, how can your expenses be more than your profits?
There are a few things that might have gone wrong, with your Adwords campaign. However the most common mistake lies in choice of keywords. The success of your campaign all hinges on keywords.You will have to work hard but you will be glad you did it when you see the increase in sales
You will need to choose keywords that will specially attract your niche market. Failure to do this will result in a lot of wasted traffic and money. Untargeted keywords can bring in traffic but also produce a lot of useless leads.
Try to use all the tutorials and tools that Google provides you, when you begin your Adwords campaign. With these tools you can find out which ads are productive and which ones are failing. You will need to take of the ads that are failing and either discard or reformat them. Take special care for keywords and make sure they are properly targeted to your niche market. If necessary adjust them but do not completely eliminate them as they might still be useful.
When you have finished checking the keywords, turn your attention to the ads that are productive. Check click to sales conversions. It is pointless running ads that bring in useless leads. When this happens you will lose a lot of money. Compare keywords in unproductive ads to those in successful ads. Of course a little tweaking of the ad may do the trick but do not rule out the keywords.
Always remember to monitor your Adwords campaign carefully. This will prevent heavy losses from failed Adword campaigns. You should check your campaign on a regular basis, weekly or biweekly is best. This will help you to catch problems quickly before they get out of control. You can save your Adwords campaign like this and save a great deal of money.
Finally - A Top Secret Way You Can Get Google AdWords FREE!
July 31, 2008
Did You Know There’s a Way to Get Google AdWords Pay-per-Clicks FREE? Read On!
A gentleman recently discovered a so-called “oversight” taken on by 99.9% of marketers gives him access to what would normally be paid advertising at Google and other search engines for FREE.
And guess what? No, it’s not illegal and it doesn’t mean that you have to know someone at one of the big search engines, such as Overture, MSN, Yahoo or Google.
Instead, the New Yorker boasts proudly “…this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first … but which I later expanded on after getting the hang of it.”
He has since gone on to begin and operate 16 separate online companies, in which he sells everything from toys and games, books, DVDs, pet food, and so on, but he sells his own manufactured products and is also an affiliate for other Web businesses. This is while he applies the secret he discovered.
Over the past eight years or so, this fellow has admitted to getting over $87 million in advertising that he has never had to pay for, all because he discovered his secret. Most of this came from Google pay-per-clicks and other forms of paid advertising at various search engines. Again, all of this has been for free.
So powerful is his secret that he’s able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.
So powerful is his secret that he’s able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.
He still has to set up an account with the search engines - but after applying his secret he is removed from having to pay for all the costs otherwise involved.
The author of this amazing discovery said that in his nearly 8 years since discovering this secret, he’s garnered over $300 million in sales revenue and has a diverse line of products. In the last two years, he’s gotten $166 million net after he really applied himself and took his secret to its limits.
As for you, this fellow is now giving his secret out to the public. However, he’s not saying how long he’ll make this secret available.
One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret “he’s already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it’s still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this.
This secret is presented in an easy-to-read format that anyone with a fourth grade reading level can understand and master.
And while you’re there, go ahead and scroll on down to see for yourself what others have to say about this secret and success are having with. And it’s now freely available to you, if you want to take advantage of it — for perhaps a limited time, so get it now.
Test Driving The AdWords Keyword Tool
July 31, 2008
On the first week of July 2008, the Internet Marketing community received great news: the Keyword Tool in Google’s AdWords started to show real numbers for search volumes instead of shaded bars.
I have received a lot of emails from newsletters I subscribe to, informing me of the great change. One of the senders was excited enough to conclude: “it probably spells the end for services like Wordtracker.” A famous guru could not hide his joy: “Holy cow! Talk about shaking up the planet!”
The famous keyword research guru, Jim Morris, dedicated a post on his blog (nichbot.com) to the Keyword Tool revolution: “All of a sudden - there is no longer any confusion about how many times people are searching for a certain keyword phrase on Google.com.”
Jim Morris also published a screenshot of the 8 first results he got when he searched for keywords suggestions for “blogging” on AdWords Keyword Tool. The keywords are: blogging, blogs, blog, blogging software, radio blog, pink is the new blog, blog search, bad girls blog; then it shows 3 columns: Advertiser Competition, Approx Search Volume for last month, and Approx Average Search Volume.
Until July 2008, all three columns used to show a shaded bar, which was supposed to indicate the relative volumes, i.e. if the bar was completely green it supposedly indicated very high volume; half green equaled moderate volume etc. But now, the two search volume columns show actual numerical figures, while the first column, Advertiser Competition, still shows this shaded bar.
I went through the suggestions Jim Morris got for “blogging” and checked a couple of them. For instance, the Advertiser Competition bar next to “radio blog” is painted 3/4 green. Looks like quite a lot of bidders on this keyword, doesn’t it? One expects to find a lot of ads when “radio blog” is searched. Well, not necessarily. There is not even one ad for “radio blog” (at least there were none on 7/8/2008, when the blog was published and I conducted my search). Not in the U.S. nor in the UK or Canada.
The next keyword phrase I checked was “bad girls blog.” The mysterious bar is 50% green, representing more than light competition (Or does it? Nobody knows what it actually represents. The question is, why is it a secret? Why doesn’t Google tell its customers the exact volume of competition?) Anyway, in the case of “bad girls blog,” again, there is not even one ad in the English speaking countries.
You may ask “what is the problem? Don’t use Google if you don’t like it.” Well, the problem is that Google is not just a search engine. Google charged its advertisers over 16 billion dollars last year alone, and an advertiser must rely on the data Google provides him or her in order to set up a good campaign. If these data are extremely inaccurate, there is a good chance most AdWords advertisers are spending their money in vain.
Maximizing Advertising Results
July 30, 2008
You can almost guarantee results from your advertising; it is as much a science as an art.
The first tangible Return from an Advertiser?s money, when invested in Space, Is an Inquiry about their product That Inquiry may be verbal to a Clerk over the counter, or-it may be by Mail, in a written,stamped, and posted letter.
In any case this is just an inquiry for the goods or service. This is real evidence your advertising is working and generating a return on investment.
In today market it is easier to get someone to fill out a form online or send an email than it is to get them to go to a store and talk to a salesperson.
The customer may take direct action and order by phone or online. If the customer visits a store there is three times the chance the she will be influenced by competing products. There may be less expensive alternatives or the salesman may earn a higher commission on other products. The copy must stand up to this influence.
The ad which directs consumers to a retail store should have as much conviction in it’s copy as a successful mail order advertisement. Otherwise the consumer will be affected by lower price and something better sales tactics.
Because, if the Advertisement fails to thus fortify the Consumer with “Reason-Why” and conviction, it may simply send him to the Retail Store to be switched on to a competing line of goods with which the Retailer is heavily stocked, or which his Clerks favor the sale of in preference to ours. In that case the Advertising we pay for would sell goods for our non-advertising competitors. Half the money spent to “Keep-the-Name-before-the-People” results to-day in this substitution of non-advertised articles for the articles advertised through General Publicity or branding.
The advertisement must therefore give him better ?Reason-why? he should buy our goods than he is likely to hear from the retail Salesman for the competing goods that Salesman may want to substitute. And, it must give him these ?reason-why? in such lucid thought-form that he can understand without effort, so impressively that he will believe our reasoning Claims. It must accomplish this in spite of his natural distrust of all Advertisement statements.
This is why not more than a fourth of those who, out of mere curiosity, buy the first package, through “General Publicity,” ever buy the second or third consecutive package of the same article. Because they do not buy on Conviction In the Meantime, it usually takes about all the profit in the first purchase of any “Generally Advertised” article to pay the cost of introducing it to the Consumer’s notice, through Advertising.
But, with “Reason-Why” Salesmanship-on-Paper, results are insured and far more cumulative. Because, a Consumer need only be convinced once, through “Reason-why” or “Salesmanship- on-paper,” that the article is what he should, for his own sake, buy and use.
With reason why advertising they begin using the article with an advance knowledge of, and belief in, its good points, his appreciation becomes permanent if the goods merit it. He therefore makes a second, third, and further consecutive purchases of the article as a result of having once read a single convincing “Reason-Why” advertisement about it.
He therefore makes a second, third, and further consecutive purchases of the article as a result of having once read a single convincing ?Reason-Why? advertisement about it. This is where large and cumulative profits must come to the General Advertiser-on the second, third and continued purchases by Readers of the first advertisement that reached their Convictions.
The difference in Results from Space in which this direct selling force of “Reason-Wh”? has been used, and in results from similar space filled with “General Publicity,” is often more than 60 per cent. Conclusive tests on Copy have clearly proved this, and preceding article cites a vivid example of it from actual experience.
How To Use Google To Do The Best Keyword Research For Free
July 29, 2008
With a recent new version of the External Keyword Tool for Adwords from Google we can now see search volumes for any keyword returned by this tool when we are performing keyword research. Because Google owns the most popular search engine they also have the biggest database of searched for keywords and this fact means this news is extremely important for all internet marketers.
Until now most internet and affiliate marketers will have used paid keyword research tools such as Wordtracker, Keyword Discovery, Wordze and Keyword Elite to find the keyword phrases that internet users are searching for. However these tools only gather information on a very small fraction of the actual searches performed. Google on the other hand has direct access to a massive number of real searches in comparison.
Up until now all the keyword research tool services available have just tried to estimate search volumes from the little data that they have, but at best these were only really best guesses and probably have never been very accurate. With no other tools showing anything any more accurate they are what have been used for years.
With the new release of the updated version of the Adwords external keyword tool Google has changed the game, because the search volumes it displays are are taken from real keyword phrase search entered by real people into the Google search engine. Thus from now on Google can give you everything you want for keyword research and there will be no need to use the paid for keyword services any more.
The best part of this news is that Google now provides all this new information for free! Although the external keyword tool is provided for affiliate marketers using Adwords to promote products and services, it is available free to everyone. If you know the link URL then you can use this tool for free.
Many top internet marketers in the industry are claiming this as the biggest thing that has happened to internet marketing for a very long time. For once it seems that Google is giving something back. Of course there are also many cynics out there who question why Google has done this and there are others who question the accuracy of the search data Google has revealed. Early checks have shown that in may cases the data is fairly accurate, but only time will tell as more analysis on these new results is completed.
The other fact that is important to remember is that there is also a free version of this for each geographic country location, such as the UK or Australia, so keyword search volumes are now also available for country specific keyword research. So for UK keyword research, the Google external Adwords keyword tool is now the best keyword research software currently available.
For internet marketers in those countries this is an exciting development as the traditional keyword tools just never had sufficient data for the keyword results they provided to provide useful information and what is more this new tool is free!
Why You Should Use One of the Top PPC Services
July 29, 2008
There are a multitude of PPC services that you could choose from if you’re starting a campaign. Yet, there are only a few real choices for a serious campaign. This is because of one reason - volume.
So what services are in the top tier of PPC (pay per click)? The industry leaders are Google and Yahoo, with Google AdWords claiming the lion’s share of the PPC market. Both Yahoo and Google offer a similar compliment of features, and either can be used to manage a very successful PPC campaign. So what differentiates the two? Well, if you are looking to run a very large-scale pay per click campaign, then Google is the most logical choice. The number of potential customers in the Google enterprise is staggering when compared directly against the leading other search engine services.
Yahoo’s search marketing service has many of its own merits, and can work very effectively for a campaign that doesn’t require its owner to completely dominate their particular industry. Many people choose to use both Google and Yahoo, creating a campaign that incorporates both of these top PPC services. For someone with a larger budget, this can be a very effective way to maximize reach.
Of course, while Google and Yahoo are two of the top PPC services in the industry, this doesn’t mean that there aren’t other services out there that deserve consideration. A few that are one step down from Yahoo and Google and Ask.com and MSN. Both of these services offer similar features, just on a smaller scale. It is actually possible to run a more efficient campaign using a smaller service because the keywords can be less saturated sometimes. This only works with a campaign that is small in scope, because these services simply can’t generate the numbers that Google and Yahoo can.
In truth, almost all of the PPC services you can choose from offer very similar features and benefits. There is a standard across the PPC industry, and most services comply tot his. But as Google and Yahoo are very large media companies, they have developed very smooth systems that are bug-free and streamlined. But what really separates the top PPC services is simply volume. Google does more customer volume than all the other PPC services combined. Yahoo is a solid (though distant) second place. Both of these campaigns can be used on a large-scale basis, while the other services are perhaps better suited for smaller, more specified PPC campaigns.
AdWords Management Strategies - Four Simple Tips
July 16, 2008
As an increasing number of businesses and individuals are learning the merits of online PPC advertising, there may be some inclination that the potential effectiveness of an AdWords campaign is diminishing with such a saturated market. But this simply isn’t true. You can still run a very effective and profitable AdWords campaign if you know what you’re doing. Here are four useful techniques to bear in mind.
First, it is a good idea to have a well-developed keyword tactic. Don’t just start arbitrarily picking keywords or using a PPC service’s keyword generator to add more keywords. A good AdWords management strategy is to do a careful keyword analysis before you start. Understand the goal of your campaign, and choose keywords that will help you achieve this goal. Also, make sure you pick keywords that are specific as possible. You don’t want people clicking on your ad if they aren’t truly interested in buying what you sell.
The second thing you should consider is the position of your bid. Many inexperienced PPC campaign mangers think that it is better to bid for the top spot. However, this is rarely the case. Unless you are the undisputed leader of your industry, this is not a good idea. The top spot is a very wasteful place to be. You will get many clicks that have no chance of resulting in sales. Instead, try to bid for the first page, but not the first spot. Use your text ad to sell yourself, not your positional ranking. A higher ranking will mean more clicks, but a lower conversion rating on the backend.
One of the AdWords management strategies that goes without saying (but still can’t be said enough) is to test all of your keywords, and then test some more. You need to remember that PPC marketing is like the stock market - it can fluctuate greatly on a daily basis. Ignoring your keyword results or click through rates or conversion rates for too long can spell doom for your PPC advertising campaign. It is vital that you continually monitor your campaign, and make the necessary changes.
The final AdWords management strategy you may want to consider is placing ads on relevant websites instead of just on SERPs. These bids can be priced by the click or as gross impressions. Paying by the impression is a great way to get bargain deals on ad listings. And since users are already browsing for products or services relevant to your own, they will still be targeted customers.
Try using these four simple strategies the next time you manage a PPC campaign. Doing so can increase efficiency and profitability.