Beef Up That E-Book
While you are creating e-books, it’s important to write a quality e-book. Thin, skimpy e-books aren’t effective – you want something meaty to offer your readers. A truly great e-book is filled with information, with enough bulk to keep your audience satisfied.
Skinny e-books that have little information are often returned, eating away at your profits. On the other hand, an e-book with strong content increases reader satisfaction, which means more profits and fewer refunds. You want to offer a strong, beefy e-book, one that is loaded with value for your clients. So how can you put your PDF e-books on steroids for better performance? Read on, and I’ll show you!
First, add a table of contents. I am always surprised at the number of ebooks that don’t have a simple table of contents. Not only will it help your customer find his way around, it also adds about 2-3 pages to your ebook!
At the back of your book, include a list of valuable resources. Since you wrote the book, you are the expert (at least in the eyes of your audience). You’ve researched tons of information, but not all of it will fit in your book. Give your readers the chance to delve into a topic further – include links to web sites and blogs, as well as a list of books in print which you used to write your e-book. This is a valuable service for your readers, one that shouldn’t be left out.
For your readers, I suggest you include a list of:
- Books in print;
- Magazines and e-zines;
- List on videos form YouTube on your topic
- List of web sites on your topic
- User forums and user groups; Blogs (your own or those of others);
If you really want to bulk up your resource section and make it valuable to your customers, then put a short description of each resource right under the link. Tell your reader why you like that resource and what it’s best used for. People don’t just want a link, they want to know how to use that link!
In my next article I will give you three more strategies to adding bulk to your ebook so you satisfy your customers and reduce your refund rate. publishing ebooks with true value and lots of content is quite easy when you follow these strategies.
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