Build Expert Authority with Blog Carnivals (Part 2)
In the previous article in this series, I mentioned what blog carnivals are and why all new bloggers should be participating in them. In case you missed that post, let me review briefly the benefits of participating in blog carnivals:
- They increase your authority
- You immediately get profitable, regular subscribers of your partner blogs
- You get a quick boost of traffic to blog articles
- You get a longer term increase in search result rankings
What I want to cover in this article is how you can derive the most benefit out of your carnival participation. Let’s be real, carnivals take time and effort, so you should get as much good will and benefit from them as you can. Here’s how you can accomplish that:
1) Add your posts early. There will be a call for entries deadline, but it’s likely that the host already has some idea on how the post will be structured before the deadline, so you want your post available during this formative stage.
2) Make the host’s job simple: Learn how to create blog article titles that are catchy, and brainstorm two or three powerful, compelling titles that can be used for the anchor text in links. Good headlines are difficult to create, so create them on your own. You’ll save the host the effort and get more visitors from a stronger headline.
3) Follow the submission guidelines.
4) Get organized: Organize the information you enter. Include your name, e-mail address, blog name, article title, post summary, several sample headings, permalink, and trackback URL. Place this information in an e-mail above the full article itself, unless told to do otherwise.
5) Promote: Once submitted, be sure to promote the carnival. What goes around comes around, and your collaborative efforts to generate traffic will payoff for everybody in the long run. That’s the concept behind these carnivals: all participants are sharing readers, giving each the opportunity to attract the others’ regular readers.
6) Make sure you can handle your traffic: Ready your blog for any traffic spikes that might occur, and optimize the page that the carnival readers will be viewing. You’ll want to aim the ads or offers to your audience, provide a very visible subscribe link, and follow-up with at least one week’s worth of powerful articles to capitalize on any lingering traffic you might have.
Blog carnivals are a terrific way to bring profitable, relevant, qualified, long-term readers. Use them intelligently and you’ll reap the rewards. But you must be prepared to put your best foot forward. Pick up a good blogs how to if you have any questions on how you can optimize your blog for this kind of traffic.
Good luck!
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