Designing A website? Here Are Some Tips
Your website is the heart of your business. It’s much like the headquarters of an off-line company. For this reason, it is very important to practice good design principles this make sure that your sites reach the maximum number of people, and thus make that maximum number of sales.
Navigation.
Avoid confusion.You must give clear direction on how to navigate your site. If your visitor is confused about how to get around your site they will just leave it and go somewhere else. Your navigation, must be clear, uncluttered, and concise.
Visitors come to your site, because they’re interested in the content. Let’s say you have a large number of articles or downloads available on your site, you need to make it simple for your visitor to find what he is looking for. You may do this by providing an SQL driven data base search, or just a simple index. By providing one of these features you have made it simple for your visitor to to be able to find the content they were looking for.
Once we have the visitor to our site, it is important to keep them there. They will only stay if they can work out how they can get to the content they want. if they can’t work out how to navigate the site, they will leave. I would recommend that you stay away from complicated flash-based navigation and drop-down menus.
You need to make sure that there’s navigation on all your pages. visitors can become deeply engrossed in surfing through your site, so they need to know where they are and how to get back to the main page. Make sure your visitors never become confused. Confusion means that they leave.
Here are a few more tips that will help.
#1 Do not use splash pages.
What is a splash page? It’s the first page you see when you arrive at a website. A splash page is often a very attractive page with lots of graphics. They will often have the words welcome to my site or “click here to enter”. They are in fact, just pretty pages with no real purpose. The reason not to use the splash pages is so as not to give your visitors reason to click the back button. Visitors come from content. Not pretty pages.
#2 Be careful not to use too many banner ads
I would almost say that I failed to see why banner ads are used today. Nobody even bothers to look at them anymore. For this reason, I would suggest that instead of using banner ads you provide content for your visitors. You are also able to weave in affiliate links into this content. This would help your visitors to feel when they buy that they are buying because they want to and will not feel pushed.
#3 don’t use audio on your site
If you want a visitor to spend a long time on your site reading your content you need to make sure they’re not getting annoyed by some looping audio on your website. If you’re determined to add audio to your site, make sure they have some control over it. This could be volume or muting controls, these would work fine.
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