Emotions And Memories Are Keys To Your Online Traffic Formula
Memories play a major role in how we are impacted. Our memories are stored as pictures. Pictures are easier to access and more meaningful to us than words. They can capture many feelings and emotions in one image. Thus, the famous saying, “A picture is worth a thousand words,” is right!
Do you remember all the words flashed on the screen and what was said, or do you remember the pictures and how the ad made you feel? Visualization is important in capturing people’s minds.
Emotions can play a major role in our day to day decision making. All marketers need to understand that aside from logic and reason, human behavior is mostly influenced by emotions. Your marketing must spur some emotion to get the best results.
I want you to think of a word such as anger. In what way does this look to you. Was there a picture or just some facts. You probably saw an image. According to scientists, decision making cannot happen without an emotional response. This response comes from the limbic system. Without the emotion, the concious mind is unable to make a decision.
Buyers need to access emotions to shape their behavior. You need emotion to generate consistent traffic. People want to be moved into action. A good marketing approach is to find out how people relate to your product and experiences. These experiences spark certain emotions which drives their behavior.
Ever wonder why you watch a commercial with amazing visuals full of party lights, dancing people and fun; only to find out it is about lip gloss? There are minimal words but lots of emotion. Now the lip gloss in your mind is tied to friends and fun.
Uncovering the common emotional responses, gives you insight on what you must say and do to succeed with internet marketing. Think about what your customer’s might feel about your product.
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