Facebook Marketing: Should I Care about a Friend Adder?
It’s just a little over 3 years old, but only recently has it seen its status and fame grow and grow. The emblem of Web2.0 / Web 3.0 and the semantic web movement, Facebook is the internet social networking site that’s suddenly sizzling with activity – and naturally, the powers-that-be are beating down the door to get their share of the marketing dollars to be had.
The big three internet companies – Google, Yahoo! and big mama Microsoft – were alleged to have had an all-out bidding war to buy just a small stake of Facebook’s big success. The one who got the win was Microsoft – coughing up and incredible two hundred and forty million dollars for only 1.6 percent of the company. That purchase knocked up the value of the site’s parent company up to a total of fifteen billion!
A huge payout, a relatively small stake, yet Kevin Johnson, president of the platforms and services division of Microsoft, calls the deal a “major advertising syndication win for Microsoft.” Is Facebook really worth it? It is to Microsoft, who, in the face of Google’s aggressive marketing presence, wants to lay its own claim to the next generation of computer users – who not coincidentally make up a huge portion of the Facebook user community.
It’s also clear that this is an incredible validation of Facebook’s sudden skyrocketing into the internet consciousness. The company intends to grow its presence across the world and employ twice as many workers in the upcoming months ahead. Aware of its marketing power, it’s also rumored to be coming forward with a new platform for onsite advertising. Owen Van Natta, Facebook’s head revenue officer, commented that the company was “very fortunate to have a lot of folks interested” in a marketing partnership.
Why is all the massive marketing buzz suddenly swirling around Facebook? Well, when your numbers show a 50 million active member base, with a growth rate of 200,000 new users a day, that tends to get internet marketers’ attention. There’s also a prestige factor as Facebook is looked at as a poster boy for Web 3.0 technology – a standalone online operating system that has nothing to do with Windows or Apple. Beyond that, there are the five thousand plus free Facebook applications that make interacting on the site so much fun – at no cost. You can have your own car, post photos, videos and songs you love, send other Friends hugs and tons of other activities contained in all the Facebook tools at your disposal.
Obviously, if heavyweights like Microsoft and Google are fighting over Facebook, they’re convinced there’s a huge marketing opportunity to be had on this site. That means smaller internet marketing firms and individuals aren’t going to want to be left out in the cold. And they don’t have to be.
Luckily for the little guy, there is hope. The Stealth Friend Bomber, Facebook Edition is a new, innovative and highly effective Facebook marketing tool. This simple software is totally automated, using a Facebook bot called a Facebook Friend Adder to deliver your message to the Facebook masses via Mass Facebook Friend Pokes, Messages and Requests. Suddenly, your business is part of the Facebook community, marking to an audience of millions.
With Facebook clearly emerging as the new standard for both technology and the marketing on the internet, the challenge is clear. Savvy marketers need a set of software tricks tailored to reaching the millions of users of the internet’s hottest and fastest-growing social network.
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