Google Adsense: The Pros and Cons plus Click Fraud
Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from another planet and people are very excited about it everywhere. There are negative aspects to Adsense and alternatives to consider.
AdSense is a very good means of generating constant revenue on your site. All you need to do is create some quality content and keep it updated constantly and you can literally live off your website. A lot of people are doing just that nowadays with AdSense, so it’s become sort of a business in itself.
Clearly the largest negative impact the AdSense program can have on you is through Google closing your accounts. Most of the time this happens because of so called ‘click fraud’, which means somebody would be producing artificial clicks on your page.
You have to constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about. If you can get your site up search engine rankings, then you will only make pennies.
One other major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content.
And try to make sure you have good looking templates so you site looks professional. This will make visitors want to come back to your site in the future.
Click fraud
If you’re using AdWords or AdSense you must have heard about an emerging practice in the underworld of computing called “click fraud”. But what exactly is click fraud and how is it accomplished?
Some webmasters hire a lot of people in a poor country to click the links on your site. This means these people will actually sit all day and just click links so you can earn a fortune. They come from very poor countries like India, and they’re prepared to do so for just $0.50 an hour.
To prevent “fraud clicks” from happening, many people use a large number of proxy servers for the purpose of clicking. These are basically trojans, located on computers throughout the world (though mostly in the US). What’s even more daunting is that these clicks will appear to originate from an actual computer so such scams are really hard to detect.
In fact there’s so much that if search engine companies don’t increase their security with such programs as AdSense, such criminal behavior could become more become even more damaging.
There are some means of protection against such schemes and all advertisers should be savvy enough to employ them. Many advertisers choose to avoid the content network all together for fear of click fraud.
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