How To Create Customers For Life
Businesses grow on purpose lot luck or by chance. In order to maximize your profits you need to implement the principle that I will share with you. If you are already doing this think of ways that you can take it to another level. There is always room for improvement. Please let me explain.
Most businesses view their prospects as walking dollar bills. If you attract enough customers you’ll soon own the business you’ve always dreamed off. A life of filled with vacations to exotic lands, luxury cars, and 5,000 square foot estates. So every prospect is seen as the ticket to the life you’ve always dreamed off.
This approach does not work in the long run. So what you made your qouta or you grew your business. You may experience a short term gain, but you will ultimately lose in the long run. In order to preserve long term growth there must be a shift in how you interact with your customers.
All people are taught from the earliest ages that it is not right to receive something with out giving back. It is woven into our human dna. The principle is time-tested and will continue to govern our behavior. Here is a good example.
A study was conducted at Brigham Young University. A professor randomly mailed Christmas cards to perfect strangers. He simply got their information out of the phone book from different cities. He received a flood of cards from people he had never known! The people who received the cards from a complete stranger felt obligated to give back. There is a principle here that you can use to grow your business.
If you want to attract more customers who will do business with you then you must ask the question…Who can I genuinely help? What can I do to benefit some one else? If you are effective at giving people what they need then they will feel obligated to do business with you. If you really make this shift then all the things you are hoping for i.e. the vacations, cars, and homes will begin to draw closer to you.
If you really want to grow your business then you must make this adjustment. For example, if you are selling an ebook. Why not contact a few prospective buyers and allow them to view a couple of chapters of the book for free. Let them know that you don’t do this for every customer. If the book is well written and informative your customers will be more likely to do business with you. Remember if your customers feel like you are giving them something special they will be more likely to give back the same behavior.
Take some time to do some strategic thinking. Your results will depend on how you can you best apply this principle.
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