How To Set Up Your Site To Receive Payments.
To be able to receive on site payments is relatively easy and painless. In fact there is a free way as well as some low cost methods. In order to be in business on the internet you must be able to receive payments for your products on line. Most of us don’t have a bottomless pit of money to throw around, so we need to look for cost effective, affordable and reliable methods.
We’re going to look at:
Where to go for reliable, secure and cost effective payments processors
How to place the payment button into the web page.
PayPal: This is the free option. We will explore the free option here and in another article I will explore some of the good cheap options available. Go to PayPal.com and open a free account. You will need to verify yourself and PayPal will tell you what they expect for you to verify your identity. PayPal is a very secure and safe way to receive payments.
Before you begin to think about creating your payment buttons, there is one thing you will need.This is the URL of the download page. You will need this information as this is where PayPal sends your customer after payment has been completed.
Now you need to log into your PayPal account. After you log-in look for Merchant Tools. Open Merchant Tools and this opens up to you some options. These options are: Shopping Cart, Buy Now Buttons, and Subscriptions and recurring Payments.
You would choose the shopping cart if your site had a number of products available. The customer can pick and choose as you would in a super market. After choosing the items wanted the customer finalizes their sale by going to checkout and paying for the items in the cart.
The Buy Now Buttons are for a single product on a sales page. This is the only product that is being sold on the page so the button sends the purchaser directly to PayPal for payment.
Subscription and recurring payments work the same way as the buy now button as there is only one product on offer. This product has recurring payments. This could be a hosting account that is paid monthly. You can set a cheaper trial period and then recurring payments at the usual rate. You can also set how often the recurring payment needs to be made, weekly, monthly, yearly or any setting you choose.
Once the details are filled in PayPal provides you with an encrypted script that you need to install on your sales page. You will need to position it where you want the payment button to appear.
In Dreamweaver or any HTML editor, go to where you want the button to appear and create a table. Make sure the cursor is in the table and center it. Now while the cursor is in the center of the table switch to code. You should now see the cursor flashing in the code. This is inside the table you created. While your cursor is flashing here, click on edit at the top of the screen and choose paste from the drop down options. You have now inserted the code and the button will appear where you wanted it to.
Switch to browser view and see how it will look on the internet. Make whatever adjustments you need and you are done.
You have now successfully inserted a payment button into your site.
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