How to Write a Landing Page that Converts
Nearly all people have no idea how to compose a squeeze page that converts into sales. Rather, they throw together components that they’ve seen applied in other squeeze pages – but normally don’t put them together in the same fashion that the owner of the productive and converting squeeze page did.
Not everyone is going to be an excellent writer, let alone a copywriter. Don’t despair, we all have our strengths and weaknesses. If we are going to sell on the internet or build an email list it is important to get it right. There are two ways we can handle our lack of skill. We can spend the time and acquire the skill or we can get someone else to do it for us.
With copywriting, for example, it is all important to use a mix of persuasive sales points with compelling psychological triggers. Most people who create a sales page miss either one or both of those components.
For example, they may center so much on building hype that they don’t really explain what solution they are offering – and for whom they are providing it. If I don’t have a particular problem that your product solves, why would I purchase it? I wouldn’t.
Now, if they neglect to sprinkle in psychological triggers, such as “scientifically tested,” “guaranteed,” and “shocking,” no one will feel compelled to keep on reading, as the benefits will have a low or mediocre perceived value.
Another problem is that some sales pages lack coherency and direction. They fail to conduct the reader to an obvious conclusion. It needs to gradually break down the readers natural resistance and slowly bring them forward to compelling him or her to buy more and more at each sales trigger point.
In addition, if there aren’t numerous calls to action – another form of psychological trigger – then a possible visitor may never feel compelled adequately to pull out his or her credit card on the spot and make the purchase.
Always remain focused on your reason for writing. You need to convince your reader to act. Each sales trigger should leave your reader feeling a little more compelled to act.
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