Is Google AdWords the Only Pay Per Click Program on the Market?
Pay per click advertising has set the stage for a new evolution in internet marketing. That’s right, ladies and gentlemen, the search engines finally mastered the art of making a profit off of internet marketing. What does that mean, exactly?
Let’s look at advertising from days gone by. No matter the medium for your advertising, TV, radio, newsprint, or web-page, you would be charged a fee. And for your fee you’d get you ads shown for a particular time period and they could be seen by any, and everybody.
Then a some person started thinking that this method wasn’t completely fair for internet usage. Not all types of advertising have the same benefit. They also started thinking that because a webpage was particularly busy, and the ads shown on it got more than average exposures to web surfers, why couldn’t the page owner also reap the benefits of the higher traffic rates.
But increasing the fees that they charge isn’t right either. The likelihood of traffic maintaining that rate is not good. The site might get to be known for charging too much for a small return.
Hence: the birth of the concept of pay per click advertising.
Ads are written by the marketer, using keywords chosen for their productivity, for a product/service they would like to sell. Then the marketer gives these ads to the search engine.
Whenever a web surfer performs a search for the specific keyword the search engine displays the ad. Each time the ad is selected and the web surfer goes from ad to the web-page for that ad, the search engine receives a fee, mostly much less than a dollar, and the search engine and advertiser both profit from it.
The idea was taken a farther by the search engine. They make it possible for a marketer whose is willing to pay a little more per click on their advertisements (the one who has the highest bid on the particular keyword) to have their ads shown in the top slot of sponsored ads. In this way the advertiser can get greater visibility and create more traffic, and that means both he and the search engine will have greater profits.
If asked to give the name of some pay per click ‘PPC’ advertising tool many folks could come up with Google or Google AdWords; yet Google is only one of many search engines that offer pay-per-click services.
Yahoo!, ABC Search, Search Feed, 7 Search, MIVA, Findology, Microsoft AdCenter and Ask.com all allow marketers to advertise with them on a pay per click basis. The prosperous marketer will be the one that is willing to step out from the comfort zone of Google and AdWords and test their advertising skills in these uncharted waters.
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