Make Sure You Offer a Choice to Your Readers
“Content is king” is a motto that internet marketers have set the standard by for quite some time. And well they should- content is what causes search engines to find your site and send traffic to you. If you offer quality content, people will be more likely to return to your website when they are looking for more info on the subject you’re specializing in.
The first thing that comes to your mind when you hear the word “content” is probably print content. There is a new kid on the internet marketing block, and his name is audio’. By providing both print and audio content, you’ll have the potential to reach new customers and take your website to a new level.
Providing content in both print and audio form will add variety and stimulation to your website. When people are surfing the web, they may get lost in a maze of website that seem to blend together. By adding audio to your website, in the form of a welcome greeting or background music, you are helping your website to stand out. Adding audio to your blog posts, can stimulate your readers’ senses in a whole new way. This can also increase the amount of time people spend on your website and turn them into repeat visitors.
Remember that you can’t please everyone. But, if you mix up audio and print content, you can help cater to the different learning styles of website visitors.
Some people enjoy reading and use their “reading time” to relax and unwind. They may sit at their desk in front of their computer or perhaps they print out the pages they want to read and curl up on the couch with them. They may even grab their laptop and head to a local caf where they enjoy a cup of coffee while they surf the web.
On the other hand, some people would rather listen to audio while they multi-task and do chores around the house, read email, or simply download the audio to their Mp3 player and listen in the car.
If you have both forms of content, it will be very helpful to those you want to teach. We all have different learning styles- some of us absorb info through reading, some prefer hearing the information to take it in. If you can offer your visitors a choice between the two, you will be able to reach more people with your content.
Add some variety to your content, and you will find yourself reaching a whole new customer because you’ve recognized people’s different learning styles.
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