Manage Local Pay-Per-Click
A great number of searches on Google are local. For a small price, compared to other media, you can get traffic and customers by using local ppc advertising for your business. It costs less than mailings and fliers; is more trackable than billboards and will at times contact more people than an ad in the Yellow Pages.
The Kelsey group reports that of the millions of internet searches 60 percent are local. Others estimate that it is as many as 75 percent, but even if the percentage was only 20 that is still a whole boatload of searches targeted at locals.
Whatever the number is, local search is undoubtedly the most untapped opportunity in PPC management.
You want to sell weight loss plans, MP3 downloads, high definition TVs, or mortgages nationwide on Google? You can do it, but you’d better strap on your gladiator helmet and prepare for a fight.
But if you’re an accountant, plumber, painter, repair shop, or podiatrist, it’s an easy victory. In most local markets, your internet competitors have no idea what they’re doing.
This is a prime place for you to consult, with your neighbor businesses; setting up campaigns for them. Look at this: .
Hundreds of local businesses in your city spend upwards of $1,000 a month just on Yellow Pages ads, so these people are already spending money!
Yellow Pages sales persons help make people more aware of the online opportunities when they sell Internet Yellow Page listings. But that is Google or Yahoo ads.
Companies like Google are so busy dealing with existing opportunities, putting reps on the street to sell PPC to local businesses is a long way off at best. (There are rumors of partnerships with Yellow Pages companies though.)
On topics where mail order is not an option, and it has to be obtained locally, clicks are cheap. As an example in Chicago there are just 6 ads that come up for the keyword ‘brake shop’ and E-bay is one of them. Did someone say nickel clicks?
Local advertisers who are “knowing” about internet marketing are not thick on the ground. That is not likely to be changing soon. The difference between online commerce, and retail sales, is a great gulf. You have hear “In the land of the blind, the man with one eye gets to be king”, that surely applies here.
If the fact that many keywords will produce only a few clicks a month doesn’t bother you, then the ROI (return on investment) for the clicks you get is phenomenal.
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