Niche Marketing Strategy…3 Easy Steps to Success!
Niche marketing strategy is a widely used term – and no one really knows what to do with it and how to implement it.
Some are of the opinion that niche marketing is lloking for less competetive keywords – but is that a strategy?
Not really it can be a tool – a tactic that can help you to achieve one step on your way towards your goal
what the heck is niche marketing?
Focusing on a segment of an possible audience – a well defined segment is niche marketing.
Lets use an example to make this clear: You are an Internet Marketing freak and you want to offer a consulting service.
Your first step should be to ask yourself:
Who can be my customer?
Every one who wants to earn money with internet marketing.
As this is not really a big help for deciding what you need to do to achieve any money goal the next step is to segment this list vertically a bit more.
You should take a spreadsheet and segment this audience – important step is to think of real people – real grops of people.
Here some ideas:
People who want to use internet marketing for starting their home business, or people who already started with internet marketing but had no success,…
Not bad, but you should segment this even more:
Now use the groups you already have and find segments in this group:
Like consultants who have not used internet in their marketing till now – or even more targeted – tax consultants who have no clue how to use the internet in their marketing.
The last step is to segment the group you have found horizontally.
Now find the problems they people in this targeted fields have. Brainstorm a bit and add them to your excel spreadsheet.
Example: for your home based business owner who currently works in a day to day job – one problem will be how to start an internet business while working in my day to day job 8 to 10 hours a day.
For the lawyer: How to use the internet to drive targeted clients to my company 24/7 days a week.
As result you get an matrix of possible target customers and their problems.
So now you can do …
You have a detailed layout what products you can produce and who is in need of that product. That makes your live a lot easier.
And best of all you will see that there are many people out there who have similar needs and can use same product with just tiny changes.
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