No Matter What You Say,content Is Still King
“Charlie bit me” is a youtube video that got more than 6 million views worldwide. Because of its popularity it is has been made the subject of several spoofs which features two not so cute adults trying hard to copy the innocent, unrehearsed acts of the two kids featured in the original video.
The video has been added on May 22, 2007, about 9 months ago. As of today, it has been commented on 7,764 times and has been marked as favorite 43,030 times.
As of today, it has been mentioned in 106,000 website. Since google search for the video has reached a certain amount of volume, statistics for the search of the keyword “charlie bit me” has started to show in google trends. (Take note that Google trends only shows graphs when searches for a popular keyword reaches a certain volume)
So popular is the video that the phrase “Charlie bit me” itself has been used by several webmasters and several venture capitalist to make money out of. In fact the mother of the boys commented, “I have noticed that the phrase Charlie bit me is catching on and people are trying to profit of it . . .”
Not to get left behind by bloggers and other business minded person the parents has started to realize the income opportunity that can be made off the popular phrase and the high volume of traffic that the popular youtube video has brought. The parents are making available to the public a “Charlie bit me” t-shirt series.
It is good that the parents has come to realize the income opportunity brought about by the video before others have catched on to this craze. This should be so conidering that the short clip is starred by their kids and they were the ones who uploaded the video. It should be them that should be the first to benefit from the high volume of traffic and the popularity brought about by the video.
Without a doubt the video is certainly cute. The British accent certainly adds to its appeal. (Sadly most spoof videos of “Charlie bit me” are not so cute at all; in fact I would call some of them dumb)
If we were to learn something from this “Charlie bit me phenomenon” or “Charlie bit me craze” only one lesson comes into mind and that is CONTENT IS STILL KING. It’s still “The content stupid” no matter what other Search Engine Optimization (SEO) gurus say. Majority of “Charlie bit me” fans know about the video through verbal recommendations. Undoubtedly, “Charlie bit me” fans did not know about the video by searching for “funny videos” in the search engines. It is also quite obvious that the parents of these kid did not do some advertisement, or tried to increase their back links, released several press releases, bought some articles or bought text link or google ads to increase their traffic. The reason why the “Charlie bit me” video has become so popular is because people go crazy over the content. They love it so much. It’s funny and its so cute. I am not saying that we should not give importance to SEO strategies and techniques. What I am saying is that we must realize that in the end, high volume sustainable traffic to your site is mainly due to rich content.
Oh before I end this article, if you really like the video why don’t you get a life and buy a “Charlie bit me” shirt.
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