Online Video Search Engine Optimization And Marketing Tips
As you may have noticed, there is a ton of buzz out there about video search and marketing for video search engines, and there are a few posts out there with good information on how to upload your videos to these search engines, but most do not provide insight into the specific needs of SEO for video.
To ensure that your video gets seen and discovered on these search engines, it is important to first learn some of the technical aspects that are important to on the web video as well as search.
There is misconception that, keyword research for video content is same as standard organic search or other search verticals. This is not true and moreover, till now there aren’t keyword research tools to determine and measure video search results. Before you start with your actual video search optimization, put together your keyword list. The list can be based on standard search results; however, they should be supplemented with results from news search engine results pages for more appropriate content. At this early phase of on the web video revolution, video searches at this point tend to be shorter keywords as opposed to “long tail” searches. More than any other piece of advice, make sure you include the word “video” in your keyword list. Examples – vehicle videos, car video, racing video, automotive videos, etc….
So, after you’ve finished your keyword research, I would also suggest that you take an inventory of the various video search websites. In other words, take note of which sites have the highest traffic, which channels and categories are the most popular, etc… You’ll likely want to submit your video to as many sites as you can but it will certainly be important to get your video on the more popular search engines as well.
As a side note, pay attention to the audience that’s already searching for the terms that you identified in your keyword research. Are there closely related terms that you did not include? Take a look at videos that are similar in terms of the keywords that you’re targeting and view the comments and feedback from users to find related terms.
You will want to encourage readers to submit feedback as studies show that users who provide feedback tend to be more active and easier to convert. In other words, those users that provide feedback, typically are more apt to call, email, visit your site, etc…
It is much easier to get your video optimized and seen on search engine results pages when you’re choosing a theme that does not already exist in mass. Dont make the mistake of creating videos that repeat videos already out there. Instead, select fresh ideas and find a “content space” for your theme/keyword.
Studies have shown as well that users who watch videos are less interested in watching videos that are more than a few minutes in length. Try to target your videos to be less than 3 minutes in total length. If you’ve a very long video, perhaps try to create multiple segments or clips from the video targeting videos with 1-3 minutes in duration.
You can even put the actual branding inside the video, such as text or domain name or specific URL as a graphic in the video. Of course, getting users back to your website or business is one great result for doing video SEO in the first place.
So if you wish to succeed in search engine optimization’s mad frenzy race, video search engine optimization is an extraordinary new way to get exposure, and you’ve the opportunity right now, to get in the ground floor.
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