Real Estate Lead Generation
Are you a new Realtor wondering where to start? Don’t know how to get ahead? Even if you are unexperienced, if you start off on the right foot with the proper tools and ‘know how’, you can kick your career into overdive and leave you competition behind you
It’s no surprise that over 90% of Buyers and Sellers are now starting their searches online. With these high percentages, it’s common knowledge that Realtors must have an online marketing strategy to obtain leads and convert them into sales.
Here are 4 helpful Tips For Realtors that will lead to a successful career:
Knowing Your product – this better be an easy task if you are a Realtor. However, you must come up with a way to differentiate your product from the competition. The Real Estate industry is grossly overly saturated, and you will be “the norm” if you don’t stand out. Realtors now specialize in areas, sub-areas, ocean-view etc. Example: To survive in the Seattle, you have to brand yourself. If you are creative, you may brand yourself in ocean view property, and even more you might be a specialist with condos. When any Buyer or Seller is thinking of ocean view condos in Seattle, you want to be the first person they think of. – You are the expert on the subject. Therefore, you need to come up with key phrases that will target this niche. So when a Buyer or Seller (90% of them) is searching online, your website will top the list!
Product Development – Develop a product that will drive traffic to your site, then convert that traffic into a lead, then a deal. Obviously, many Realtors have blogs and personal websites which are great for branding themselves and web presence, but is your name or your company’s name ever typed into a search engine? 90% of the time, the answer is no. For example, if I want to buy a loft condo in Greenwich Village unless I already have a Realtor (we are not looking for these people) I would type in “Greenwich Village Lofts” or something similar to this. To capture the potential clients we are looking for, we must have that key phrase (our niche) to be a top result in search engines. It is the phrase not your name, or your companies name that will produce results.
Traffic – Now for your marketing skills. Being a Realtor, you MUST have lots of traffic or you are doomed. Niche marketing is the most effective and efficient tool for Realtors marketing online. Having niche targeted websites is becoming the future of online marketing for Realtors! Personal branded sites are important but you also need a website that gets top page rankings for Buyers, and another website that gets top page ranking for Sellers. To get this, you need websites that are Search Engine Optimized (SEO) and tailored to your target market.
Conversion – this is what truly matters. All of the traffic in the world means nothing unless you can convert. After some Realtors obtain an online lead, they will offer a free Buyer’s or Seller’s eBook as a way to introduce themselves. When you have reached this point, it’s time to do your job as a Real Estate Professional and provide them with your expertise.
I wish you all the best in your Real Estate Career and hope you enjoyed this article!
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