Sell Your E-book Online – Part 2
The single page website is the best system to sell e-books online as I discussed earlier. After you create your terrific, attention-getting headline for this web page, it’s time to look at other aspects of marketing information products.
It is not enough to list all the features of your amazing product. You must consider your customer, decide on the benefits of your product, and right with that in mind. As an example, your wedding e-book has many features – it is 67 pages long, it contains several interviews, it has a money back guarantee.
Benefits, on the other hand, may include a beautiful wedding, a day of memories to cherish forever, with money left over for the honeymoon.
High-priced advertising executives understand this, and sell products based on customer benefits.
Next time you’re watching TV, pay attention to commercials for sports cars. They rarely tell you about features, like the type of fabric on the seats, or the CD players, or the undercoating. Instead, a middle-aged man cruises down a winding Oceanside Road looking very pleased with himself. Of course that’s not reality. The benefit is the fantasy, which implies that this man is richer, more successful, and essentially just better than others because of the car he drives.
That is an extreme example. You don’t have to go to these extremes, but you absolutely must explain the benefits of your e-book clearly. Your customers don’t care about the book length or interviews. They only have one question: “How will this benefit me, making my life easier, my kids smarter, or my spouse better looking?” So, go ahead and list the features of your product. Just remember that it’s the benefits which sell your product.
Finally, your website must have some testimonies on your websites. These include people who have been helped out by your e-book. You also need a strong guarantee, so that you feel secure in buying it. If I can’t dunk that basketball in sixty days after reading your basketball e-book, I want my money back. You want a strong guarantee, and of course, you want a “buy it” button to collect the money.
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