Things You Must Do To Optimize For Google
When you set up a shop you need customers to be successful. Every person that walks in through your door is a potential customer. The more traffic you have through that door the more chance you have of making sales. On the internet it is the same. To get that traffic to your site you either advertise using PPC and or optimize your site to get search engine traffic.
Seeing as how a lot of your business will come through the search engines you need to make sure that you are listed in the top 10 or 20; Basically the first two pages. Here are some of the things you must do:
Get the best keywords
First you need to do a keyword search. This will tell you what terms people are using to search your niche. Now you need to choose your keywords. This is very important. In your research you will see how many searches are done for a particular word or phrase. You need to choose those that have a good number of searches but not too much competition.
Look for long tail keywords. Long tail keywords are keyword phrases of from 3 – 5 words. In your research you will need to look at how many searches are made on that phrase as you will need to have a reasonable amount of searches. You also need to note how much competition that phrase has. If there are too many trying for that phrase it will be better to choose another; One that you can get to the top 10.
Optimize Your Website
Of first importance is your page title tag. This tag is very important as it is used by Google in its search results. This tag is used in each of Google’s listings.
In your research you have chosen one or two keyword phrases that you will use. You need to make sure that this phrase appears in the title tag. Preferably in the beginning of the tag. It is important. This keyword phrase MUST appear at least once in this tag.
Another thing you must do is have a different title tag for each page of your site.
Using an XML Sitemap can be helpful. It does not directly impact on your search rankings but it will help Google more quickly see changes in your site.
It is important to use Robots.txt. This is the first file the robot will look for each time they visit your site. Having this file will reduce 404 errors appearing in your log file.
These are just a few of the thing you can and should do to help your page rankings and thus your listing position in the search engines. There are a lot of other thing you can do but they will have to be the subject of another article.
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