Top Tips to marketing your product using Video
In the time it takes you to read this article, over 100 million internet users will have watched some kind of online video, that’s over 100 million page views and video views, mostly highly targeted, so you can imagine the traffic the video boom is driving.
Websites without video are slowly becoming a dying breed. No one can dispute the fact that marketing videos produce traffic and more sales. Video has become the rule rather than the exception and our online success depends to a large extent on the marketing videos we produce and add to our sites.
Multimedia traffic has become increasingly important in the Web 2.0 environment that we, as internet marketers, find ourselves competing for.
Video marketing is hugely effective at generating traffic, much more so than the traditional PPC methods, where rising click costs mean most campaigns need double digit CTR’s to stand any chance of being profitable.
Don’t misunderstand me, please. I believe in PPC and drive a substantial amount of traffic to my sites using this method. However, the web is changing and as internet marketers, we can either evolve or go the way of the dodo.
Producing a marketing video isn’t in itself a complicated procedure or one that requires hugely complex and expensive software applications. The various software components required for video production shouldn’t cost more than a few hundred dollars in total.
How we choose to market our videos though can be the cause of complications and errors. The simplest way to market a video is to submit it to the various video sites, for example Yahoo Video or Google Video or YouTube.
After we submit our videos to the hosting sites, we can then use the code the sites provide, to embed these videos in our own sites, without requiring any additional conversion. This is a simple process, but not one I would suggest the serious internet marketer uses.
The reason is quite simple. Taking the embed codes from the hosting sites, such as Google Video for example, also carries across embedded videos from other users.
Since all videos are in specific categories, we could well end up providing free advertising and web space to one of our competitors, which might well result in lost sales, particularly if our competitor’s video has been rated and viewed more times than our own.
The most effective way is to add our videos to our own websites, using direct conversion to a flash format and adding this flash video to our site. This is where the need for an efficient video converter comes in.
By their very nature, videos are large files. Most of the video hosting sites place restrictions not only on the length of videos they accept, but also on the size. Typically, 100 MB and 10 minutes would be a good indication of an acceptable video, which also gives a good picture of the file sizes involved.
This video conversion takes time and for most of us, this our computer is fully occupied for this time, meaning we can’t do any of the other tasks our online marketing requires.
One of the most valuable commodities we have as internet marketers is our time. By the same token, Video is now one of the most effective weapons we have in our online arsenal. Combine video with effective use of time and we have a winner.
I’ve seen too many of my fellow marketers invest big money in the latest and most complex video production software and then skimp when it came to the converter. The result ? Great looking videos that nobody ever saw simply because their conversion software wasn’t up to the task.
From bargain basement to top range converters, prices range from around $70 to under $100. Is the $30 difference worth lost time and effort? I don’t think so.
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