Use a Website to Sell Your E-book: Part 1
My students often ask me how to set up a system to sell e-books online. Most of them want to set up a page with many links to other articles, free information, author bio, seminar schedules, and so forth. This is the wrong type of website to make when you want to sell your e-book. With all those links you will confused your reader. And we all know, a confused mind never buys.
If we can’t rely on fancy websites to sell an e-book, what else is there?
Your website should have only one subject your e-book. A single page site is the best way for marketing information products. By keeping all the information on one page, while removing all links except for the “Buy It Now”, the entire focus of your audience is on your e-book.
It seems shocking in this day of “bigger is better”, but a single page website with only one button is the best way to sell your e-book online. if your site has many links, your visitors will probably depart before they even consider whether to purchase your e-book. I have quite a few products listed on my website. However, my biggest and best products are sold using a single page website it’s the best way, period.
Your website may have only one page, but certain information absolutely must be there. Find a great title, one that demands attention. Make it short and sweet. The average web surfer stays on a site for only seconds before moving on, and you only have one chance to get their attention. So write a title with them in mind. Define their problem and offer your solution.
Statistics are a common way to get attention. Did you know that in 2005, the average cost of a wedding skyrocketed to over $30,000? I’m shocked, and your visitors will be, too. If they have weddings on their mind, they will read on for more.
Don’t underrate the importance of your title, or headline. This will either grant your visitor’s attention or send them yawning to the next site. The only way to sell your e-book is to capture their attention and encourage them to buy.
Writing an amazing headline takes time and effort. Don’t skimp on this step if you write an attention-grabbing title, you will easily sell your e-book online. In our next article, I’ll tell you the biggest marketing mistake people make when writing, and how you can avoid it. I’ll also provide tips and tricks to develop the rest of your website. Join us for Sell Your E-book Online Part 2.
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