Using a Squeeze Page on ClickBank
With ClickBank, ebook sharing is extremely possible. Affiliates share your ebook with their lists so they can make a sales commission. Too often, when publishers put their ebook on ClickBank, they usually send visitors straight to their sales page. This is a mistake. You should send them to a squeeze page that leads to the sales page.
ClickBank use to give people fits about that but they since stopped. There are a few reasons ClickBank has changed their stance on squeeze pages. Many affiliates thought, “I don’t want a squeeze page there because it will diminish sales and I don’t want to send people to your squeeze page.” If they’re unwilling to give you a first name and an email, what are the chances they’re really want to buy anything anyway.
Use the squeeze page during your ebook launch. Collect names and email addresses from every visitor. Since they are visiting your website, they are obviously interested in your topic! Use this contact information to follow up with them after they visit. Tell them more about how your ebook solves their problems. Don’t let this valuable marketing opportunity pass you by. Even better, when you write your next ebook, you have a ready-made audience that already knows your name.
You can build a powerful list of contacts using the humble squeeze page to collect information. It is a prime opportunity to market your ebook to those who are already interested in this niche. While a visitor may not make a purchase on the first visit, subsequent emails explaining the benefits of your wonderful ebook may just change your visitor’s mind.
I’ve tried directing visitors directly to my sales page. Once upon a time, a major partner refused to send clients to my squeeze page, claiming that it would hurt sales. Unfortunately, I didn’t know then what I know now, and I reluctantly agreed to take down my squeeze page.
We had about 2000 visitors to the sales page. Of those, 200 people became buyers – a good percentage. Unfortunately, by not using a squeeze page, I missed collecting the names and email addresses of the other 1800 visitors. Perhaps we could have increased sales to the non-buyers if we could have followed up with an email, one that answered fundamental objections on price while promoting the product.
A squeeze page has many benefits. It’s a great opportunity to develop new prospects for your products, follow up with visitors, and improve the sales of your ebook.
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