Web Marketing Strategies Profit BY Applying A Top Web Page Design
Your web page is your internet business’ front to the world, and the impression it makes is what will make or break your business. There’s been an awful lot of design thought put into making web sites more attractive, some good – some bad. Here are a few Web Marketing Strategies we’ve learned since the web first started going commercial in 1993.
First, aim for consistency, and usability above all else. Yes, we know splashing colors around is fun. So is putting in a jillion different types of interactive media. Ultimately, every single widget you add does one thing to your site: Makes it slow.
Worse yet, it makes it seem cluttered. Look to Google for an example of a de-cluttered web site. It’s got a logo, a text box and three links on a plain white background, and it’s the most widely trafficked web site in the world.
OK, now that we’ve de-cluttered the site, let’s look at navigability. Most readers won’t scroll past the third screen full of text. So if it’s going to be important, put it on top. Use the journalist “inverted pyramid” and start with the most important information at the top and work your way down to the minutia at the bottom. While you’re at it, make sure your lovingly search engine optimized content isn’t written as gibberish for web spiders, but still makes sense to human beings.
Choosing a good theme, colors and layout will compensate for avoiding some of the more fancy options. Keeping my page consistent with the use of common plug-in’s and limited effects, is of great benefit with smart web marketing strategies and will be for you too if you implement it.
When designing your site, it is important to let people know what your contents are right away. Have a good site index and clear intentions. Your messages need to be conveyed in a clear way without using jargon that most people would not understand.
While you’re investigating what your site is going to look like, remember that people read at 400 words per minute; they listen at 100 words per minute. Keep this in mind when putting content out – anything that has to be clicked on and listened to is an invitation to use the back button.
Maximize your audience potential. Focus on clarity of communication above all else, and focus on human readable web pages. A lot of internet sites focus on Search Engine Optimization to the extent that while web spiders get lured in, human readers hit the back button fast. It’s your information that’s pulling people in and making them read the site. Cater to that. Lastly, update, update, update. Remember the mention of a content management system? The purpose of that is to make sure that you can update the site painlessly and easily, and give people a reason to come back. Always be on the look out for a new informational value add for your site which is one of the top web marketing strategies.
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