Why Most Ebay Sellers Drop The Ball When Selling On Ebay.
If you listen to Sydney Johnston in front of live eBay seminar audience she asks everyone first an really easy question. More often than not people get the answer wrong. It is all to do with how people percieve things and experienced internet business owners have learned to think outside the box.
Your level of achievement in an virtual business is going to hinge on your preceptions an how open and imaginative you are.
Sydney Johnston has been around on eBay since the inception just a few short years ago but has never viewed it as most of the rest of us do. The question she asks her live audience’s sound pretty darn obvious ” What is eBay?” But the question is designed to stimulate discussion.
What she is after is feedback from the audience as to their perception of eBay and what it brings to the table and most often peoples minds are limited as to it possibilities.
But that’s her point. She wants her audience to see the endless opportunity eBay brings to the table as one of the top five traffic sites on the internet.
She wants her students to see eBay as more of an opportunity than a mere auction site.
Here’s how Sydney stumbled onto the real potential of a site like eBay. “I started selling not real rare but a hundred dollars and up books. I accidentally built a list of about 250 serious book collectors and I started sending out emails.”
This is what makes those with enterprenurial spirit stand out from the crowd. They see eBay as the start and not the end of the sales funnel. The majority of the people selling on eBay see it as a place to sell single items and no more.
However those who grasp the principals of marketing have latched on to the much wider opportunities that exists on such a highly popular site full of buyers.Opportunites abound for the savvy switched on opportunist.
For marketing specialists eBay is not an end in itself it is simply a way station. A busy, well trafficked way station that can provide them with endless customer lists that can then be worked off the site.
It almost goes without saying everything is in the follow up which few on eBay either know or choose to ignore.
For the succesful eBay enterpreneur the sale is just the first in a line of transactions of developing a customer relationship.
Successful selling is an exercise in thought association. How does this item relate to other items?
If I sell a set of ruby earrings what goes with that, and would the customer be interested in a matching ring or bracelet.
Successful marketers see that initial transaction as an introduction that requires diligent follow up. What are you going to do differently today to change how you make money on eBay today?
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