Writing The $1,000,000 Press Release; You Can Do It
Well written press releases have produced great results for businesses of all sizes, from America’s largest corporations to small neighborhood restaurants and one person websites.
Press releases, even if only moderately successful, can reach tens of thousands of potential customers. And, whether you pay for writing and distribution, or do everything yourself, no form of publicity is more cost-effective. However, you must do everything right.
Here are a few tips.
Press releases need not contain earth shaking news. But, to be successful, they must contain information publishers and editors think will be of interest to their readers.
Read as many publications as you can, particularly those read by your potential customers. Doing so will give you article ideas and teach you what kinds of articles are most likely to be well received by the media most important to you.
Editors tend to be very busy. And, space in their publications is limited. Thus, brevity is important…convey your message as quickly as possible.
Check your sentence structure, spelling, punctuation, etc. An editor may correct a mistake or two, but every mistake multiplies the chances of your release winding up with the morning coffee grounds.
Unlike advertising, where repetition is accepted practice, the shorter the release (within reasonable limits) the better its chance of publication.
Hire a writer to compose your releases if you are uncertain of your skills. And, don’t be afraid to pay for distribution. You’ll be pleasantly surprised at how little it costs.
Successful press releases require good writing and appropriate distribution. It’s not how many editors and publishers receive a release from you that is important. It is whether or not you get the release on the desks of as many of the right editors and publishers as possible. Do your homework or find a distribution service that you trust.
Do what many experienced marketers do. See if you press releases, with or without a little editing, can be used to add content to your website, can be adapted to become a blog article, or can be used as copy in your print publications.
Don’t just send out releases and hope for the best. Follow up with good research. If so, the more releases you send, the better sense you’ll have of how to get the results you want. Measure everything…the topics editors seem to like best, the length of releases they favor, and the kinds of publications most likely to publish articles in your niche. As you analyze and adapt, your releases should become increasingly effective.
So, what are you waiting for?
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