Pay Attention To These 3 Elements For Ultimate Adwords Success!
Success with AdWords comes from paying attention to these 3 elements on a daily basis.
Here’s the 3 Most Important Elements of Every Google AdWords Campaign
1.) Keywords – You need the right keywords and enough of them to effectively reach your potential customers.
2.) Ads – Write your ads to clearly promote the benefits of your offer. Do not talk about yourself or your company here.
3.) Landing Pages – Design landing pages on a proven layout. Your landing pages should have one goal and one goal only, get your visitor to take your call to action.
Monitor your keywords on a daily basis. Are you keywords generating clicks and conversions? If not you may want to consider deleting keywords that are generating clicks and not conversions. This will save you a lot of money on AdWords.
If you’re using AdWords to generate sales leads then track how well each of your keywords are converting to leads.
Save money by deleting non performing keywords from your campaigns. You can also target your keyword by using “keyword” matching. You can read about keyword matching here – http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100
Track your Click-Through-Ratios (CTR) on your ads daily. Your goal should be to get a higher CTR over time. Google often rewards advertisers with a higher CTR by increasing the position of your ads without increasing your cost per click. The best way to increase your CTR is by split testing your ads daily and using sound ad copy techniques.
You can increase your CTR’s by split testing your ads. Google allows you to do this automatically. You simply write 2 ads with one ad being just slightly different than the other and let Google split the traffic between them. After a period of time you’ll notice that one ad will most likely have a higher CTR than the other. Go to www.splittester.com and type in the appropriate data from each of your 2 ads and this tool will tell you which ad is the best performer. (make sure that you check the box in your AdWords settings to “rotate” your ads and not “optimize” your ads or the split test feature will not work.)
If you delete the losing ad and start your test over again each time you should start to get higher CTR’s. Never stop this process.
Your landing page should be designed to generate sales leads or sales. Your landing page should have one goal, get the lead or make the sale. You should not offer too many choices on your landing page that could defer your visitor from taking your call to action.
Google’s help page for building landing pages – http://adwords.google.com/support/bin/answer.py?answer=46675
If you follow the 3 steps in this article you’ll be well on your way to more success with AdWords.
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