4 Strategies to Slingshot Your Website Traffic
The life blood of any Internet marketers business is traffic. Without traffic how can you expect to make any sales? It doesn’t matter how good your sales copy or website is traffic is the key. You could have the best looking website on the planet and it wouldn’t make a bit of difference in your bottom line if you don’t have traffic. Without a sufficient amount of traffic you will not do well. This article is going to cover four very simple things (and I might add, inexpensive) that can be put to use immediately. These are tried and trued methods for getting targeted traffic to your squeeze page.
Write articles. This is an often overlooked technique that does more than just bring traffic to you. It places you in the position to show your expertise and build trust in your prospects’ minds. The value and the implications of this particular concept is often underestimated. People have to trust you or value your opinion if they are going to order from you. People will pass you by if they don’t first feel comfortable with you. Submitting articles is a great way to “break the ice”.
Here is what to do. Write a series of articles relating to your market niche. Distribute two articles per week to major ezines such as ezinearticles.com or goarticles.com. At the bottom of the article you are allowed to have a signature (or bio). You can include a small amount of information about your website and a link to your homepage. If people like the information you give them, they will click the link and visit your site. This is why it’s important to provide useful, high quality information. People will only want to visit your website if you give them something of value first.
Exchange links with popular sites. This method works on two levels. First of all, you will receive traffic through the your links posted on other sites. Also, as more and more websites link to yours, your search engine rankings naturally begin to rise. This can be a major source of traffic. Showing up on the first page of results in the major search engines can bring you tens of thousands of visitors per month.
Here is how to get links to your site. Look up sites that relate to the theme of your website. Ask them to do a link exchange with you. In the email provide a link to the page that you are displaying their link on. Now the ball is in their court. They will either accept your offer or not. If they refuse to do an exchange with you take their link off of your site.
Use Pay Per Click advertising. Pay Per Click costs money but it can be a dynamic way to coral highly targeted traffic to your site. If you are careful to choose the right keywords and make intelligent bidding choices it can prove to be a very cost effective and useful tool. Google Adwords and Overture are the two most popular Pay Per Click companies. However, Yahoo and MSN offer pay per click advertising as well, and often for less cost per click. To get the most out of Pay Per Click you need to be armed with at least a fundamental amount of knowledge. I suggest buying a book or ebook on the subject before starting a campaign.
Submit videos to video sites such as Youtube. Videos are one of the best ways to “get the word out” about your website. They can also be made with no more equipment than a small digital camera with a “movie mode” or an inexpensive webcam. Processing your short movie (adding titles, music and basic editing) can be done using a free video editing program that is part of your Windows operating system.
Here is what to do. Make a video about your product, business or opportunity. Upload your video to Youtube and give it a catchy title and description based on the content. Writing a good title and description is what drives or attracts an audience to your video. For instance, make sure to do some keyword research and use those keywords or “tags” that are geared for the audience that you want to reach. I could go on about keywords and titles but that is a subject for another article. But for now, you can simply learn from what others are doing. Do a search on Youtube for videos that deal with the same subject matter. Look at the descriptions and tags that are on the most highly viewed videos and “learn” from them!
While any one of the traffic generating strategies mentioned above can make a difference in your marketing efforts, I suggest using all of them. Doing this will give you more traffic in the shortest timeframe. The more you put into the methods discussed in this article the better they will work.
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