How To Build A Big Responsive List
Succeeding on the Internet comes down to understanding the basics. You need to pick a good market. You need to find out what they are willing to buy. And you need to use a proven marketing system.
The next step is getting website visitors and getting them to join your list.
Everything comes down to having a big list of responsive people. That’s where the money is. Therefore, building your list should be your number one priority.
The majority of your success on the Internet is due to generating traffic and getting those people to join your list. It’s rather easy to do this. Here’s how…
The first thing to understand is that list building is a mindset. You should think of it as the primary marketing objective of your Internet business. Do everything to get more people on the list.
STEP TWO: Create a lead capture page. All the traffic you generate should be driven to this lead capture page. Which is nothing more than a web page where you advertise a free report, audio, video, mini-course or ezine about a topic your market wants to know more about. I prefer promoting my ezine.
Finally, start marketing the opt in page. A number of website marketing methods exist. They all have their good points and bad points. Below are the ones I like.
My favorite ones include: article marketing… ezine advertising… and… reciprocal joint ventures.
Okay. So let’s tackle article marketing. What you do is write up a simple article that is several hundred words long. No more than about 700 words. Include a resource box with a link to your website. People who click on that link will be taken to your lead capture site.
It’s a good idea to get a couple of articles out each week. Use article submission services to submit the articles for you. Doing it yourself takes forever.
Ezine advertising is powerful. In any market a number of ezines (or electronic newsletters) exist. The publishers of these ezines will accept both articles and ads. The ads are either classified or solo emails. Solo emails work better.
Keep in mind, the name of the game is to drive traffic to your lead capture page. So your ezine ad is nothing more than and ad for your lead capture page and the free offer you have there.
The idea behind joint ventures is to leverage someone else’s list. This has to be done in a mutually beneficial way. They promote your lead capture page and free offer and you promote theirs.
Joint ventures work when there is reciprocation. In most cases, you can’t expect a joint venture partner to promote your free offer if you can’t promote something for them in return.
Another huge point: Do something every day to drive traffic to your lead capture page. Consistency is the big key to growing your list. The more you focus on traffic generation the bigger your list will get.
The next article will talk about taking profits out of your list.
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