Increasing Podcast Reach By Marketing Effectively
Having a podcast is a fun and exciting way to grow your website traffic and connect with your customers. Just like your website, a podcast still needs to be marketed so people will find it. If you create a podcast and just stick it on the internet, it won’t attract much traffic.
There are many different ways to market your business podcast. If you’re looking at growing your list at the same time, you might opt to keep your podcast private. This is easy to do- set up a mailing list within your autoresponder for your podcast subscribers. Include the link to sign up on your website.
If you already have a mailing list, you could send them an email, letting them know that you are offering a new and exclusive podcast and encourage them to sign up for your new list. You also have the option of asking your affiliates to help you spread the word as well as buying paid advertising.
When ready to release your new podcast, send an email to those that are on your list. Be sure to include the downloadable link within the email. You can also market other products or services of yours to this list as well.
Depending on your goal (if it is to gain website traffic and find customers), you can make your podcast available to the public. There are many directories in which you can submit your podcast. People will seek out podcasts they may be interested in, and could easily find yours, even if they didn’t realize that your website existed.
In order to submit your podcast to a directory, you’ll need to add an RSS feed to it. You may have done this in the past with your blog. If not, don’t worry, as it is very simple to do. There are many feeds to choose from, and you can find them by doing a Google search.
iTunes is most likely the most well-known podcast directory. You can easily add your business podcast to the iTunes store. By following this link: http://www.apple.com/support/itunes/store/podcast/ you will be directed to Apple’s Support page. Here you will find a form to fill out to have your podcast added. It will also answer any questions you may have.
There are many other directories that you should also submit your podcast. The more places you have it listed, the more likely you are to have visitors find it. Two other large directories are Podcast.net and Podcast.com. By simply doing a Google search, you can come up with many more.
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