Search Engine Optimization for Total Beginners
Google and other search engines are the gateway to your business, and getting high page ranks somewhere in the first page of listings, is important for driving business to your site. There are companies out there that will promise you the moon, the stars, and, by the way, page rankings so high that you’ll cheerfully pay them hundreds of dollars every month for their services.
Finding tried and true ways to get organic traffic meaning being found during a regular search, not by pay per click ads as seem on the right column of the listing, is the best and most solid way to build your web site’s traffic long term. Here’s what search engine optimization boils down to:
1. Content, content, content. You need real content on your web, this is content that has real meaning to real people, not just stuffing a bunch of keywords that make no sense. Search engines use programs called web crawlers or web spiders that list web sites. The one thing those web crawlers looks for is content. They figure out if a site has content by tracing keyword phrases. This is why search engine optimization usually starts by picking keywords and writing content around them; many web site marketing experts advocate writing a high density of the same keywords, but doing too much of this can actually work against you.
2. Link backs provide validation. The more links leading back to your site, particularly links that are in contextually appropriate content, the higher your page ranking will be. Ways to get these link backs range from link exchanges with other companies in related marketing niches, to having articles about the topic or niche you’re selling to with links back to your site, to social networking sites and Squidoo Lenses.
3. Updated and fresh content. This is important both for your human visitors as well as the web spiders. When both see there’s new content added at least 3 times a week, they will be more likely to come back more often. It takes an average of seven visits before someone will purchase a product or post on a forum, so it’s important to give both reason to return to your site.
4. Web structures that make sense. Your web site should have clearly structured navigational links, your landing page or front page should have links to everything else on the site.
5. Text means everything. The search engine spiders ignore Javascript and graphics and until recently couldn’t read text in Flash animations. If the spiders can’t read these items, it doesn’t help your page rankings at all. So you need plenty of real content on your site.
The real secret of long term success in search optimization is to make your web site as usable as you can. Make it easy to navigate for real people, who want to read about your niche, and with content that makes them come back.
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