Website Traffic: Getting The Right Visitors
People talk incessantly about – gaining more website traffic – but they rarely mention that a site really needs targeted website traffic. The only way to have a successful site is to court targeted website traffic — or people who keep coming back to your site, visiting one page after another.
Your site might be pretty and interesting, but the information is useless unless the information is useful to the person reading it. For example: when you browse a book at Amazon.com, you see a list of other books people have bought in that same category. From that list, you might decide to buy again — you’ve just been targeted.
Now, targeted website traffic doesn’t mean guaranteed traffic — just a strong possibility of more website traffic. You don’t want to lure anyone and everyone to your site. Internet loiterers take up space.
Internet loiterers, while harmless, do nothing for sales. You might have a hundred people visit your site, but only ten of them actually buy anything.
The starting point for building traffic is to look at the keywords that you’re using on your site and then see what keywords visitors are using to search. Words are the starting point for any internet search. If someone wanted to find soft dice they could hang from the rear view mirro in their car then they will type related words into a search engine.
This is why you’ll often hear internet marketers talking about ‘getting inside the head of the prospect’. What would they type into a search engine in order to find fuzzy dice? Would it be “car dice”, “furry dice”, “soft hanging dice”? Or some other variation that you’ve never thought of? Picking the right keywords is about improving your chances of success.
So what else are you selling along with your fuzzy hanging rearview mirror car dice? You can’t get targeted website traffic if you don’t know who you’re targeting, so figure out just what kind of site you have. Should car dice should be sold at a car accessories site, a weird gifts site, or a kitsch site? They should be sold on a site that has other merchandise that will appeal to the fuzzy dice people-like fuzzy steering wheel covers, or even animal print clothing, if it’s a retro shop. That approach will get you more website traffic.
Targeted website traffic is like playing the stock market — you can make predictions based on careful research, but you will never know exactly whether your predictions will translate into sales. All you can do is increase the odds of driving more website traffic to your site through targeting your audience.
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