5 Ways to Make Your Website Sticky

by Michael Baker

While there are some websites and website owners that are more impressed with unique views for their website, I believe the return user is where you should be focused. This means you did your job, they liked your site, and are coming back because there is a sort of trust that was built. Here are some things you can do to make this happen:

1) Nothing like a forum to keep them chatting

People on the web today like to be heard. It is sort of the Web 2.0 scenario you hear being thrown around. If you give customers a place to either voice their opinions, or to just meet other people, then they are more likely to stick around.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Oh How I Love Games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) You need new stuff every day

If you can keep your site updated as often as possible, people will keep coming back to see what is happening. They really do not want to miss out on anything. This is why it is extremely important for you to keep your blogs and forums updated. Just by doing one of the above items is a great way to get people coming back to your site.

About the Author:
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