Choosing a Great Domain Name
What’s the one make-it-or-break-it item that your online business needs to make it stand out and become a successful online venture?
A great domain name!
The domain name is what people type in when they want to get to your site – it’s the part that comes after the http:// or the www. It’s your virtual real estate address. Having something they can remember without having to look it up every time or keeping it in their bookmarks, to be lost among the all the other addresses, is the best thing you can do to get repeat visitors and word-of-mouth free traffic.
People say that all the good names are gone, but that’s about as as incorrect as you can get. Here are a few simple guidelines that will make your domain name — and your business — a memorable and popular online destination.
1. Choose a .com
The number one rule is, go for the dot-com ending, which is typed as .com. This is the Main Street of the virtual|online world, and the one that most people will enter into their browsers regardless of what your domain extension actually is. While .net and .org were popular for a while, and then .us, .biz,.info and .name took the stage, people always come back to .com — regardless of how many different country code top level domains are launched into the mainstream, like .cc, .ws, .to, .cn and others.
2. Choose A Memorable Name
Your domain name should match your business name, if possible. So if your flower shop is called Felicty’s Flowers, you want to get felicitysflowers.com, assuming it’s available. If that domain name isn’t available, try adding a dash, like felicitys-flowers.com or a secondary descriptive word like felicitysflowersonline.com or prettyfelicitysflowers.com. If you’re creative, you’ll easily be able to come up with a name that matches your business name and is one your customers will find memorable.
Remember that if you use a dash in your domain name, which some Search Engine Optimization experts say attracts more free traffic to your site, you’ll need to mention the dashes if you use your domain name in an audio product or commercial; so it would be “felicitys dash flowers dot com”.
Most people who enter your domain name into their browser later will not type the dashes.
3. Get Another Name Variation
If you’re lucky enough to grab a great domain name without the dashes, then it might be a good idea to get the same name with dashes between the words as well. You can put both of them up on your server as mirror sites to get the benefits of SEO as well as the ease of typing without the dashes.
You may also want to consider getting the .net or .org variation or even another extension or two to use as sister sites for your main dot com site… maybe you could place your forum on the .net, or use your .com for your main product and .net for your business background information site.
Even if you’re searching for a domain name that you don’t really think will be available, using your creativity and trying a variety of word combinations will allow you to come up with an unforgettable domain name that will attract people to your website.
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It can be quite time consuming checking domain name availability as you find each successive name you come up with has already been registered.
So why not buy an expired domain name? Don’t know where to look? You’ll find hundreds, if not thousands, of domain names for sale on our site: http://www.crazydomainsales.com
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