Do Squeeze Pages Work For List-Building?
There’s a lot of debate these days about whether squeeze pages still work for list building.
A “squeeze page” is one that forces your site visitors to give you their name and email address in exchange for some kind of bribe an audio training, a special report, or piece of software.
This technique must be used carefully — it can build your list, but can also drive away potential customers.
Here are some things to think about
It is important to build your email list; the more subscribers you have, the more sales you can make.
It’s a different world today than it was even six months ago: it’s just plain harder now to convince skeptical web surfers to give up their email address. Done wrong, a squeeze page can harm your business. Done well, it can grow your profits quickly and easily.
First, know that the most effective squeeze page is used on “salesletter site” – that is, one built to sell one product. Using a squeeze page as the “gatekeeper” of your salesletter sifts and sorts potential buyers by level of seriousness. It also gives you a list of prospects who are clearly interested in your offer (or at least in your subject).
There are many kinds of sites that should not use a squeeze page.
Don’t put a squeeze page in front of your portal site, your branding site, or your blog. Putting a squeeze page in front of those kinds of sites does not make sense. Those sites have a very different purpose than sites that are intended to sell one targeted product or promotion.
Just keep in mind that your squeeze page is a barrier to what is behind it.
It bars people from your website, and can possibly scare your customers away.
If you have a strong enough offer, a video, an audio, or special report, you may be able to get people to opt in and build a very targeted list using a squeeze page.
Why are people more reluctant and wary about giving up their email address? Spam, viruses, scams, and spyware are a few reasons.
The answer to this issue is simple, in my opinion. Squeeze pages can build your list super-fast; you just have to choose the right websites and scenarios in which to use them.
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