How To Boost You Website Sales
To quickly boost your site’s sales, take a close look at the most important elements of your web site.
You’ll find you’re probably missing a “call to action”.
Your efforts probably have focused the headline… salescopy, graphics, navigation, testimonials, and opt-in offers.
But all these things aren’t going to mean anything if you don’t include a clear call to action!
Your visitors want you to tell them what to do. If you don’t tell them to purchase your product or subscribe to your free newsletter, they won’t.
The Power of Suggestion
A call to action encourages people to take that action and tells them what will happen if they do.
The following phrases are typical calls to action:
* “Click Here to Subscribe!” * “Join Our Affiliate Program” * “Add to Your Shopping Cart” * “Order now to take advantage of this limited-time offer!”
Include an emotionally appealing benefit in your call to action to convince visitors of the value of your product and encourage them to take the action. For example: “Read on to learn how you could save thousands of dollars on your next home purchase.”
You want to pique people’s interest and make them believe that taking the specified action will offer them a direct benefit.
The most obvious and important call to action is the one that asks visitors to make a purchase.
It’s amazing how many sites neglect to ask for the order. This oversight can be deadly for your business; in fact, studies show that you can increase your sales by at least 80% by clearly instructing your visitors how to make a purchase!
Don’t Hurry!
The call to action tis the make-it-or-break-it moment. Closing a sale is like lining up a golf shot — you don’t want to rush it!
It takes work to close the sale, which is why you can’t just skip to this point right away. Before you get there, you have to
* Answer the all-important customer question: “What’s in it for me?”
* Establish your credibility by citing credentials, including customer testimonials, etc.
* Overcome objections to buy
* Build value
* Back it up with a strong guarantee
* Offer bonuses
Once you’ve these things, ask for the order. You must ask for the order… otherwise, all the work you’ve done will be wasted.
Try to instill a sense of urgency so your visitors feel compelled to make a purchase right away rather than leave and return to your web site later. You can create urgency in several ways. For example, you can
* Limit the time for which your offer is available: “Available for the next 5 DAYS ONLY!”
* Limit the quantity : “Available only to the first 100 people!”
* Include a discount for a on a limited quantity of products.
* Include bonus items for a limited time or on a limited quantity of products.
However, you have to follow through on any such claims you make, or your credibility will be ruined.
Final Thoughts
After your headline, your call to action is THE most important element on your web site. It should stand out from the rest of your copy and be easy for your visitors to find.
To test the effectiveness of your call to action, ask some friends to look over your homepage. How long does it take them to find your call to action? As a general rule, it shouldn’t take people any longer than 3 seconds.
Don’t forget, your call to action is what reflects the true purpose of your web site. It’s the key that gets your visitors to do what you want them to do. Take the time to craft enticing copy that really encourages your visitors to take action. If you make people an offer they can’t refuse, your sales will really soar!
Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without...
Using My Online Cart To Boost SalesTwo years ago, I took the initiative to begin selling rare books online. During that time, I had visions of people buying my as quick as they could click. However, to my disappointment, things were not as simple as they...
Affiliate Programs – How To Write Articles To Boost SalesIf you've been checking out this series of articles, you've seen how important it is for any serious affiliate marketer to have good web content. Good content can mean the difference between someone clicking onto your site and clicking away...
Boost Your Internet Business Income With 4 Proven Powerful MethodsIf you are running an online business, you must read this article, I will show you 4 extreme powerful ways to double or even triple your existing income from your Internet business! Please read it carefully, the tips below will...
Here Are 7 EASY Ways To Boost Your Website TrafficTraffic should be the top most word on your list of successful online business strategies that include Internet, Business and Profits. Generating traffic is the top most priority of any successful online business. Without visitors, your online business will be...