Tips – Search Engine Friendly Pages

businessonthemove

 

by Lara Crevena

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

The major search engines use programs called robots or crawlers to index sites to the list of its search results pages. Follow links to a page, read the page and save it in its own database, pulling the list, as people search for.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on every page of your site so that the search engine robots know at a glance what is particular about the page and whether or not to index. By using meta tags, you are the search engine facilitating the task of the robot so that they crawl and index your site more frequently.

Stop using false HTML tags like style to your page. Use CSS (Cascading Style Sheets) instead because they are more efficient and effective. Using CSS, you can remove the HTML tags of your pages and make much lighter and faster to load.

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