Website Design Tips

by Lucas Heijn

When you come across the headquarters of an off-line company, what you see gives you an impression of the company, good or bad. Your website is just the same. This makes it very important to practice good design principals. Your website need to reach the maximum number of people so that you can make the most sales possible.

Keep Navigation in Mind

keep your navigation simple. It must give clear direction on how to navigate your site. It must be uncluttered and easy to follow. Make sure you avoid confusion, if you’re visitor becomes confused. They were just leave it and go somewhere else.

You need to make it easy for visitors to get around and find the content on your site. Let’s say you have a thousand articles on your site and a visitor is looking for a certain one. You need to make it easy to find. You need to provide a feasible means for someone to find it without a hassle. This could be an SQL driven database, or just a glossary Index. By providing such a feature you make sure your visitors use your site.

Your goal in navigation should be to keep it so simple that even a young child would be able to navigate your site. Multi tiered drop-down menus and complicated flash-based navigation should be avoided. If your visitor can’t work out how to navigate your site they will leave.

You need to make sure that there’s navigation on all your pages. visitors can become deeply engrossed in surfing through your site, so they need to know where they are and how to get back to the main page. Make sure your visitors never become confused. Confusion means that they leave.

A few more pointers that may help.

#1 Do not use splash pages.

A splash page is the first page you see when you arrive at a website These are often very beautiful with graphics. They often have the words welcome or, click here to enter. In fact, they are just pretty pages with no real purpose. Don’t give your visitors a reason to click the back button. You then give them the real value of your site up front without the splash pages.

#2 Banner ads don’t work. be careful not to waste too much space on them

Even the newest people using the Internet have trained themselves to ignore banner advertisements. This means you would be wasting valuable Web real-estate in using banners. It is far better to provide valuable content and weave relevant affiliate links into your content. This will lead your visitors to feel they want to buy instead of being pushed to buy.

#3 Avoid Audio

Have you ever visited a site and you are trying to concentrate on the content, but find the audio overwhelming. What did you do? There are a few options. One is turn down the sound on your computer or hopefully, there is a volume control on the site. If you have plenty of content on your site you will be better off not using audio. If you are determined to have audio on your site, make sure there is a volume control or muting available.

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